Red Rider Music– (a division of JC MediaWorks, LLC), a music & media production company and online music label, is a place where you can find the development of up and coming artists providing new music ranging from indie R&B, Gospel and mainstream hip-hop to experimental pop and electronic. Whether it’s the shining star you see up and coming or the local band you’ve never heard of, we cover it all. We work closely with talented artists who are into making good music for you. All music is written, arranged and produced exclusively for or in collaboration with Red Rider Music.
Production – It all starts and ends with the song. I’m not a producer who needs to put his stamp on everything he touches. I don’t have a “sound.” I focus your sound.
Pre-production can encompass everything from me simply getting familiar with the songs, to providing a fresh perspective on arrangement, instrumentation, and lyrics. Each project is different. Each approach is tailored.
Being a producer is an interesting state of being. I must simultaneously focus on the details of microphone selection, placement, recording levels, and the monitor mix, while simultaneously stepping back to listen to the song as a whole and help guide the performances to get what’s best for the song from the musicians. But sometimes I just need to stay out of the way and let the magic happen. As a graduate of Howard University my primary joy comes in working with the artist perfecting vocal styling and technique. The vocalist has to shine 100 percent in the final product.